In this edition: Is email marketing finally going to fulfill its promise?, Gmail new “unsubscribe” button , A new, more visual way to view your Promotions tab, Column of the month - Email marketing, Campaign of the Month, Feature of the Month,   Thursday, 25 April 2024 Nederlands | English   IN THIS EDITION: Email-Expo Frankfurt » Gmail unsubscribe button » Gmail promotions tab » Column: Email promise fulfillment » Campaign: John Frieda » Feature: XML importer » Dear Lianne , Spring has begun and with it the new season of events and awards. The next ‘must visit’ exhibition on our schedule is the Email-Expo in Frankfurt, which specializes in email marketing.Visitors gain insight into how they can get more from email marketing by speaking directly with experts about trends, challenges, strategies and campaigns. The Email Awards will also be bestowed during this Email-Expo. In collaboration with two of our partners, Online Media Group and Ematters, Tripolis Solutions has submitted two cases. These excellent cases have already been awarded prizes. The Peugeot case, which we are submitting together with our partner Online Media Group, won the MarketingSherpa award in February. The case that we are submitting together with Ematters is from Travix and has also won several awards, including the DDMA Email @ward in the Netherlands. This year, we will also be at Digital Marketing Live. This is the largest event in the Benelux in the field of online advertising and marketing. Visit our Events page to stay abreast of the latest news about events that Tripolis is attending. On our website, we also have an overview of awards that we have won. With kind regards, Joost Nienhuis CEO Tripolis Solutions Gmail new “unsubscribe” button While Gmail “unsubscribe” button might mean an overall increase in customer subscription rates and a reduction of company email recipient volume, it might also spells profit for marketers. This exciting new functionality can lead to a more targeted audience base, those who are actually interested in receiving promotional letter. How does this work? What other profits await behind this “unsubscribe” button? And how to monitor the unsubcription rate? Read more and explore Gmail’s new functionality with us. Read more » A new, more visual way to view your Promotions tab Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images are buried inside your messages—and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most. To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way. Read more » Column of the month - Email marketing "Email marketing in the year 2014 is still the channel with one of the highest ROIs. The channel has proven itself and will continue to have a prominent place in the marketing mix for years to come. At the same time, the promise to communicate in a more targeted and more relevant way has not yet been embraced by many marketers, and that is a shame. Other channels, such as apps, for example, are already nipping at the heels of our email marketers. Time to wake up and expand the lead. The potential is there." Read column »     Campaign of the Month John Frieda case John Frieda Hair Care is a trusted brand of hair products. The organization’s most famous line is Frizz Ease, but their hair coloring products such as Sheer Blonde, Brilliant Brunette and the Radiant Red are also very popular.  Read campaign » Feature of the Month XML importer Using Tripolis Dialogue, it is possible to import an external XML feed. You can use the function xmlImporter(url) for this. This function will fetch an XML feed and make it available for use from within your templates. By assigning this data to a variable and using the list statement. Check feature » My profile Name: Lianne E-mail address: lcreemers@tripolis.com Organization: Tripolis Solutions B.V. Check details »   © 2014 Tripolis Solutions  |   Privacy  |   Disclaimer  |   Subscribe  |   Unsubscribe  |   Contact You are receiving this newsletter at lcreemers@tripolis.com because you are signed up for the monthly newsletter of .