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In this edition:
Without data, you can’t make conversations personal,
New partner: Netexpo,
New case: Vodafone,
Column of the month ,
Campaign of the month - Achmea,
Feature of the month,
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Dear eblhxps,
Without data, you can’t make conversations personal. That’s why, as of last year, Vodafone has focused more on data-driven communications with the customer. Before the focus was still mainly on “spray and pray”. But now the aim is on smart enrichment of customer profiles as the basis for conversational marketing: marketing aimed at the behavior of prospects and customers. We have summarized this together with Vodafone and our partner Oxyma in a nice new case. |
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| With kind regards, |
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Joost Nienhuis
CEO Tripolis Solutions |
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| New partner: Netexpo |
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| Netexpo, part of the Just Internet Group, is a full-service internet agency. As a partner, they advise clients on deployment of Tripolis Dialogue email marketing software and they can implement the software completely independently. |
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| New case: Vodafone |
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| Vodafone’s vision is that mobile technology has a great influence on the way in which people live and work. We have summarized this together with Vodafone and our partner Oxyma in a nice new case. |
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| Column of the month |
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| Communication and transaction behavior enables us to know a lot about our customers and potential customers. To get the best out of the, relationship with the recipient/customer we try, where possible, Tom make our message more relevant. |
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| Campaign of the month - Achmea |
Centraal Beheer Achmea is one of the largest insurers in The Netherlands. The insurance company from Apeldoorn has 1.4 Million individual and 80,000 corporate customers with retirement, life or damage insurance policies.
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| Feature of the month |
Datetimestamp in filename
It is now possible to add a date(time) placeholder in the filename of an import node in Campaign. On execution, the campaign manager, check if there is a file available with the specified name+daterimestamp matching the current datetime.
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| My profile |
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Name:
Eblhxps
E-mail address:
uidhaq@kjlljt.com
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